Medlock Bridge Tennis Center

I am not a tennis player. I have never been very good at it and generally ignore the sport altogether. When I was asked to create a logo I had to do a fair amount of research do see what kind of trends are used in the tennis design world. Spoiler alert: They use tennis balls… a lot.

Not to sound like an nonconformist, following trends can be helpful sometimes, but I wanted to explore different ideas. There is only so much you can do with a tennis ball. I wanted to incorporate both the imagery of a bridge and tennis. The concept of using the racket as a bridge came pretty quickly… the hard part was making it look right.

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