Deborah Becker is no ordinary insurance agent. She deserves something extraordinary… and a little weird. When Deborah asked me to create a new logo for her business I wanted to incorporate a lot of the elements from her design past that got her where she is today. The upside aspect of the logo? It’s both metaphorical and an homage to the time she made local news for purposefully installing a billboard upside down. The characters? She seems to like my animation so I wanted to keep that going. Each character is a meaningful character from her advertising past. They will be the stars of upcoming commercials (very exited to get those done and show them to the world).